Simon Graff is an experienced expert in Metaverse technologies - such as Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR) - with focus on value creation at the intersection of technology, trends and relevant use cases in his roles as consultant and strategist. He has worked in various positions, from Creative Technologist to Head of Immersive Media to Director Innovation, before founding the strategic Metaverse consultancy FOR REAL?! in 2021. Since 2014, Simon has been sharing his knowledge and passion for innovative technologies on stage and in workshops - as speaker, advisor and mentor of various institutions and programs — additionally, he volunteers as chairman of the Hamburg, Germany based XR association nextReality.Hamburg e.V. since 2019.